New Book by Faculty Member Alan Sica – Book Matters: The Changing Nature of Literacy
New Book by Faculty Member Alan Sica – Book Matters: The Changing Nature of Literacy
Scholars have been puzzling over the “future of the book” since Marshall McLuhan's famous maxim “the medium is the message” in the early 1950s. McLuhan famously argued that electronic media was creating a global village in which books would become obsolete. Such views were ahead of their time, but today they are all too relevant as declining sales, even among classic texts, have become a serious matter in academic publishing.
Click here for more information: https://www.amazon.com/Book-Matters-Changing-Nature-Literacy/dp/1412864321/
Scholars have been puzzling over the “future of the book” since Marshall McLuhan's famous maxim “the medium is the message” in the early 1950s. McLuhan famously argued that electronic media was creating a global village in which books would become obsolete. Such views were ahead of their time, but today they are all too relevant as declining sales, even among classic texts, have become a serious matter in academic publishing.
Click here for more information: https://www.amazon.com/Book-Matters-Changing-Nature-Literacy/dp/1412864321/